Insights
Sports fans rely on Stadium for the latest sports scores, news and timely team updates written by fans for fans. Stadium is all about original sports content that builds loyal, passionate communities of fans. And just what do fans do on Stadium? Well they check scores and stats (59.2%), read sports-related news stories and commentary (47.4%) and watch sports-related videos and clips (46.3%).*
Stadium Gets Advertisers Into the Conversations
Stadium is made up of more than 350 independent websites that give advertisers massive reach of passionate sports fans on the Internet. But Stadium is more than a collection of sports-focused sites. With Stadium, advertisers have access to communities of diehard fans who seek out and bookmark original, independent content featuring their favorite teams, sports and players.
Who Is In The Stadium Audience?#
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- Fans that go to live sporting events.
- 32% of 25-54 year-old men who visit Stadium are sports spectators (last six months)
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- Fans that like to have fun:
- More than one-half (52%) participate in outdoor activities such as fishing, hiking and running/jogging
- 31% participate in a sports activity (last six months)
- Stadium visitors are 1.4x more likely than the average web user to purchase tickets online for a pro-sporting event (last six months)
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- Fans that are brand loyal. Compared to Internet averages:
- Nearly half (48%) of visitors to Stadium say that they stick to brands that they like
- 22% of Stadium visitors indicate that brand name is a sign of quality to them
Contact our advertising sales team
*Burst Media Online Insights, February 2011#comScore Media Metrix, September 2012 (Men 25-54)