Well, it’s that time of year again for football fans: Super Bowl XLVI is just about here. Being an extremely biased fan, (go Pats!) I thought it would be good to stick to the “Switzerland” part of the big game, by which I mean the television commercials. Even my mother likes to watch them; the game, not so much.

With ad spending skyrocketing ($3.5 million for 30 seconds this year), Forbes is reporting that airtime rates for the big game could double within 10 years. ReelSEO reports that streaming video ads this year are clocking in at a whopping $55 CPM. It’s a steep price for the opportunity to promote your brand to millions of viewers for 2 minutes or less.

So what is your favorite Super Bowl commercial? Check out Mashable’s list of the most shared Super Bowl ads if you need a little inspiration.

Have a great Super Bowl Sunday!

• Feb 02, 2012
• Posted By Colleen Kirby
• Tags: advertising, superbowl, advertising costs, cpm