A well-known energy drink brand tapped Burst Media to reach action sports enthusiasts and mainstream sports fans that may want a “boost” from the drink.
A well-known energy drink brand tapped Burst Media to run a customized campaign to increase awareness of the brand amongst adults 18-34 years. The campaign's specific targets were action sports enthusiasts (i.e., fans of “extreme” sports such as snowboarding and BMX racing) and mainstream sports enthusiasts that may want a “boost” from the energy drink.
To reach the client’s desired audience of action sports fans, Burst recommend the brand go to bat with Stadium and its roster of 175+ independent sports sites filled with high-quality original sports content, scores and commentary. Stadium delivers millions of “true fans” who love their teams, can’t wait to celebrate the next win and spend all their free time on sports sites. In addition, the sites within Stadium’s custom Extreme Sports community fit the audience of action sports fans perfectly.
Stadium also put high-impact creative units to work on the sites, including:
• A Roadblock comprised of a 300x250 box, a 728x90 leaderboard and a 160x600 wide skyscraper to give the client maximum share-of-voice
Rich, engaging sports content combined with site optimization—at the hands of Stadium’s Client Development team—delivered results for the energy drink brand.
Through the strategic use of the Roadblock on hand-picked Extreme Sports sites, the campaign’s click-through performance surpassed industry averages and enjoyed an increase of more than 250% versus its run-of-network component.
A motorcycle manufacturer approached Stadium with a campaign to promote the Florida panhandle as a vacation destination and their motorcycles as a perfect vehicle to discover the local sites and attractions.
A motorcycle manufacturer approached Stadium with a campaign to promote the Florida panhandle as a vacation destination and their motorcycles as a perfect vehicle to discover the local sites and attractions. The client wished to target men aged 35-54 and the DIY (“do it yourself”) segment.
Stadium was a perfect choice for the client campaign. Designed around original, independent sports websites that attract diehard sports fans, Stadium is overwhelmingly male (63%) and one-in-five (21.8%) visitors report high household income of $100,000 or more (comScore, June 2011). A focused solution proposed to the client included behavioral targeting, custom placements, remarketing and high impact creative.
To achieve maximum engagement with the target audience, Stadium’s Brand Solutions team crafted a program that featured high impact creative units and rich media. The premier high impact unit recommended was a Float ad that would move across the page - launching and resolving into a standard 300x250 ad unit for additional branding opportunity.
Stadium delivered the target audience and provided a multi-faceted solution that performed and met with client success. Although click-thru rates varied between units, all contributed to campaign performance. However, the performance of the high impact unit was a standout: the high impact float ad unit that ran over the Stadium site list experienced an exponential lift of 3,525% versus the other placements.
A top technology company sought to market a new tablet device to technology early-adopters—primarily men 25-54 years—and achieve a consistent and full delivery of impressions, an above-industry click through rate (CTR) and optimized placements.
A top technology company sought to market a new tablet device. Seeking a target of technology early-adopters—primarily men 25-54 years—the client required a consistent and full delivery of impressions, an above-industry click through rate (CTR) and optimized placements to ensure maximum brand exposure to the target market.
With 175+ sports focused sites delivering 30 million monthly impressions and 4 million unique visitors (comScore, June 2011), Stadium provided a perfect venue for the campaign. Stadium’s audience is:
• Primarily male (63.2%)
• Indexed 1.6x for an audience of 25-54 year-old men and 1.3x for an audience reporting a household income of $100,000 or more (vs. Internet averages)
For the campaign, the Stadium team recommended the use of the high impact Float unit that would sit above content on a transparent layer. This high-impact creative unit gave the client the means to interactively incorporate video and rich media features. The Float has no restrictive templates and provides access to advanced data metrics including effectiveness of all elements of the ad unit.
Through its broad reach, Stadium was able to deliver the campaign in full. In addition, Stadium’s robust optimization technology—u used by our Client Development team—ensured maximum performance. Performance of the campaign was closely monitored and adjusted throughout the flight, resulting in an increased CTR over its seven-week run.
