Creative Specs
Burst Media is in compliance with IAB's Product Guideline standards including: Rich Media Creative Guidelines, Universal Ad Package (UAP), Digital Video Ad Format, (VAST) Digital Video Ad Serving Template, and (VPAID) Video Player-Ad Interface Definitions.
IAB Standard Creative Units
-
- Unit
- Box
- Leaderboard
- Wide Skyscrapers
- Pop-up
- Half Page
- Unit
-
- Dimensions (Pixels)
- 300x250
- 728x90
- 160x600
- 250 x 250
- 300 x 600/li>
- Dimensions (Pixels)
-
- Max GIF/JPEG File Size
- 50k
- 50k
- 50k
- 50k
- 50k
- Max GIF/JPEG File Size
Standard Traffic Instructions
Please send all creative instructions to your campaign manager. For questions on creative contact ads@burstmedia.com
Insertion orders and creative materials should include:
- Name of advertiser.
- Creative product (ie. rich media vendor name, targeting etc)
- IAB creative size.
- Start and end flight dates.
- URL to which each creative points.
- Name and telephone number of the client/agency contact.
All Custom Creative Tags Require 48 Business Hours to Traffic.
Custom Rich Media Creative Formats
Accepted Formats |
HTML, DHTML, JavaScript, Audio and Flash in any of the standard sizes. |
Accepted Vendors |
Eyewonder, MediaMind, |
Ad Serving |
We accept most forms of third-party redirects except DART redirect tags and any third-party redirect tags that do not allow us to append our cache buster and click-tracking URL. |
Max. File Size/Weight |
50K |
File Formats |
Flash, javascript and HTML; iFrame accepted. |
Custom Rich Media Flash Specifications
Flash Versions |
Version 6, 7 ,8, 9 (Must run at 18 frames per second or less) |
Advertisers must provide |
.fla files (and any corresponding embedded third-party Action Scipting code, and all |
Click Tag Instructions |
on (release) { |
Click Tag Modifications |
Burst may need to modify Flash files in order to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns. All in-page ad units should spawn a new browser window when clicked. |
Rich Media Preferred Tracking Method |
We strongly recommend advertisers include a tracking pixel to be implemented to count the impression upon the display of the content for Rich Media ads. |
Video Preferred Tracking Method |
We strongly recommend advertisers include a tracking pixel to be implemented to count the impression upon post-buffer playing of the video. |
Max. File Size/Weight |
50K |
Max. Looping |
15 seconds |
Max. Animation Length (Auto-Initiation Only) |
30 seconds suggested |
Video Format |
Digital: 680x480 uncompressed .mov file |
Video Length |
Recommended: :30 seconds |
Video Initiation |
User- Initiated |
All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window etc.) must be initiated by the user, and have a visible, functioning close/exit button.
Sound Initiation |
User- Initiated |
Max. Sound Length (Auto-Initiation Only) |
15 seconds |
Max. Expandable Format Size |
728x90 expands to varying size depending on vendor used |
Expandable Direction |
Must Expand Right or Left for 300x250, 160x600 Must Expand Down for 728x90 |
Close Button
|
Mandatory close button. |
Close Button Size |
At least 16 x 16 |
Mouse-over Hot Spot Size |
Should not exceed 1/3 of ad space |
Custom Rich Media Production Scheduling
Production Time Requirement |
Ad Type |
|---|---|
6 Business Days |
Spongecell |
10 Business Days |
Floater |
10 Business Days |
Expandable |
10 Business Days |
Peel Back |
10 Business Days |
Video Cube |
10 Business Days |
Interstitial |
Custom Rich Media / Traffic Scheduling
48 Business Day Hours is Required for All Standard Tag Implementation
Custom Rich Media Traffic Instructions
Please send all creative instructions to your campaign manager. For questions on creative contact ads@burstmedia.com
Insertion orders and creative materials should include:
- Name of advertiser.
- Rich Media Creative product. (ie. rich media vendor name, targeting etc)
- IAB creative size.
- Start and end flight dates.
- URL to which each creative points.
- Name and telephone number of the client/agency contact.